Reading list - marketing & communication (35 items)

Last updated: almost 13 years ago

To Do (26 left)

  •  Life's a pitch - Stephen Bayley & Roger Mavity
  • The new normal - Peter Hinssen
  • Business Model Generation - Alexander Osterwalder
  • The tipping point - Malcolm Gladwell
  • Outliers - Malcolm Gladwell
  • Group genius: the creative power of collaboration - Keith Sawyer
  • The fine art of success - Jamie Anderson
  • What would Google do? - Jeff Jarvis
  • Public Parts - Jeff Jarvis
  • It's not how good you are, it's how good you want to be - Paul Arden
  • Het conversity model - Clo Willaerts
  • How cool brands stay hot - Joeri Van den Bergh
  • The conversation manager - Steven Van Belleghem
  • Media Morgen - Jo Caudron
  • Above the Fold. Understanding the Principles of Successful Web Site Design - Brian Miller
  • Graphic thinking, beyond brainstorming - Ellen Lupton
  • The copy book - Taschen
  • The paradox of choice - Schwarz
  • From good to great - Jim Collins
  • The hidden persuaders - Vance Packard
  • Confessions of an advertising man - Ogilvy
  • A new brand world - Bedbury
  • The long tail - Chris Anderson
  • Communiceren in het new normal - Noël Slangen & Jan Withofs
  • Copy & concept - Bert Thobokholt, Barry De Waal & Martin Westbeek
  • Ik was een schaap - Jef Staes
  • Rework - Jason Fried & David Heinemeier Hansson
  • Delivering happiness - Tony Hsieh
  • Linchpin - Seth Godin
  • Drive - Daniel H. Pink
  • The innovator's solution - Raynor Christensen
  • The economic revolution - Art Kristeven
  • The innovator's dillema - Clayton M. Christensen
  • Maak van je merk een held - Guillaume Vanderstighelen
  • Switch: How to Change Things When Change Is Hard - Chip & Dan Heath