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Reading list - marketing & communication (35 items)
Last updated: over 12 years ago
To Do (26 left)
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Life's a pitch - Stephen Bayley & Roger Mavity
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The new normal - Peter Hinssen
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Business Model Generation - Alexander Osterwalder
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The tipping point - Malcolm Gladwell
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Outliers - Malcolm Gladwell
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Group genius: the creative power of collaboration - Keith Sawyer
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The fine art of success - Jamie Anderson
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What would Google do? - Jeff Jarvis
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Public Parts - Jeff Jarvis
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It's not how good you are, it's how good you want to be - Paul Arden
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Het conversity model - Clo Willaerts
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How cool brands stay hot - Joeri Van den Bergh
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The conversation manager - Steven Van Belleghem
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Media Morgen - Jo Caudron
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Above the Fold. Understanding the Principles of Successful Web Site Design - Brian Miller
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Graphic thinking, beyond brainstorming - Ellen Lupton
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The copy book - Taschen
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The paradox of choice - Schwarz
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From good to great - Jim Collins
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The hidden persuaders - Vance Packard
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Confessions of an advertising man - Ogilvy
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A new brand world - Bedbury
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The long tail - Chris Anderson
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Communiceren in het new normal - Noël Slangen & Jan Withofs
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Copy & concept - Bert Thobokholt, Barry De Waal & Martin Westbeek
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Ik was een schaap - Jef Staes
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Rework - Jason Fried & David Heinemeier Hansson
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Delivering happiness - Tony Hsieh
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Linchpin - Seth Godin
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Drive - Daniel H. Pink
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The innovator's solution - Raynor Christensen
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The economic revolution - Art Kristeven
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The innovator's dillema - Clayton M. Christensen
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Maak van je merk een held - Guillaume Vanderstighelen
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Switch: How to Change Things When Change Is Hard - Chip & Dan Heath