Principles of Marketing (19 items)

Last updated: about 11 years ago

To Do (8 left)

  •  Intro
  • Marketing Utilites
  • Marketing Segmentation
  • Segmentation, Targeting and Positioning
  • Positioning
  • Positioning Strategy
  • Points of Parity and Points of Differentiation
  • Environmental Analysis
  • Marketing Mix (7P's)
  • Integrated Marketing Communication
  • New Product Development
  • Product Line
  • Product Life Cycle
  • Pricing
  • SWOT Analysis
  • Channels
  • Sales Forecasting & Audit
  • Advertisements & Sales Promotion
  • Customer Behavior and Satisfaction